Doing Business In Japan

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Preparing to Export to Japan

Port of Osaka

British companies wishing to approach the Japanese market are advised to undertake as much market research and planning as possible.

In most cases, exporting to Japan requires working through local business partners, such as an agent or distributor.

Personal relationships are very important in this market and should be developed with a long-term perspective, built on mutual trust. This requires patience, an investment of time and personal presence. Regular visits are often an important part of a successful interaction with the agent/distributor.

UKTI's team in Japan can provide a range of services to British-based companies wishing to grow their business in the Japanese market. Our services include the provision of market information; validated lists of agents/potential partners, key market players or potential customers; establishing the interest of such contacts in working with your company; and arranging appointments. In addition, they can also organise events for you to meet contacts or promote your company and its products/services.

You can commission the UKTI Overseas Market Introduction Services (OMIS) to assist your company to enter or expand your business in Japan. Under this service, the Embassy's Trade & Investment Advisers, who have wide local experience and knowledge, can identify business partners and provide the support and advice most relevant to your company's specific needs in the market.

To find out more about commissioning work, please contact your local UKTI office.

See also:

Source - UKTI


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